Tableau Vivant: American Mermaid
The Guy was commissioned by Richard Callahan to design an advertisement
to promote a exclusive line of designer jeans for GQ and Interview magazines.
The Guy created "American Mermaid". The mermaid's tail became
body painted blue jeans modelled by Roanne Rogers, The Guy's girlfriend,
who was a Helmut Newton model. The Guy's talents in troupe l'oeil and illusion
were shown to good effect in the final advertisement which showed a troupe
l'oeil postcard containing the illusory jeans.
close veiw of American Mermaid Jeans
American Mermaid Jeans ad. for Interview and G.Q. Magazines.