Tableau Vivant: American Mermaid

The Guy was commissioned by Richard Callahan to design an advertisement to promote a exclusive line of designer jeans for GQ and Interview magazines. The Guy created "American Mermaid". The mermaid's tail became body painted blue jeans modelled by Roanne Rogers, The Guy's girlfriend, who was a Helmut Newton model. The Guy's talents in troupe l'oeil and illusion were shown to good effect in the final advertisement which showed a troupe l'oeil postcard containing the illusory jeans.

close veiw of American Mermaid Jeans

American Mermaid Jeans ad. for Interview and G.Q. Magazines.